This G-SHOCK G-STEEL Watch is a Bluetooth Connected Tank Disguised as a Ferrari
Tough enough for special forces, sharp enough for secret agents.
Style
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
How to Stop Droopy Unbuttoned Collars + Other Genius Fixes to Annoying Style Problems
The best inventions affordably solve annoying, everyday problems. We're kicking ourselves that we didn't come up with them.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
Enter to Win 1 of 5 Pairs of AO Square Frame Aviators for Primer’s 10th Anniversary!
Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!
3 Tricks for Making Summer Outfits Out of Your Favorite Fall Looks
You've got 2-3 outfits you ALWAYS rock in cooler weather – this summer, you don't have to start from scratch.
The Amazon Outfit: Summer Weekend Road Trip
Our series for making good style painless. Free Prime shipping and free returns if you don’t like it or if it doesn’t fit.
Live Action Getup: What to Wear on a Casual Spring Date
Got a casual evening date that you want to look great for, but have no idea where to start? We don't blame you.
How To Rock A Rented Tux
Everything you need to know to get the perfect tuxedo for your perfect night.