Great Men and The Watches They Wore: This Book is a Work of Art
Iconic watches and stories from the men who wore them.
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Fascinating Evolution of the Trucker Jacket
The denim jacket dates back to at least 1905 – which version is your favorite? Plus 5 Getups!
The Getup: Tailgating in Style
Ditch the face paint and oversized jersey for something more tailored and subtle. Use layers as your defensive strategy when day's temperatures shift from the early morning chill to the afternoon heat... [more]
4 Things to Binge Watch This Month After You Plow Through Stranger Things 2
Feeling empty inside now that you've finished Will and the gang's second adventure? We've got you covered.
Live Action Getup: Rugged Fall Casual
A minimalist color palette with workwear staples like waxed canvas, box-weaved knit, and hefty boots.
The Shirt Company with 75 Sizes Has a New 4 Way Stretch Performance Fabric
The look and feel of a dress shirt – with the comfort of a t-shirt.
Should I Buy a Black Suit? A Flowchart
A handy tool for buying the best suit.
19 American-Made Brands You’ll Be Proud to Wear
Some of our favorite product picks that are made in the USA.
Men We Wish We Were: Ernest Hemingway
Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Ernest Hemingway.