Full Grain Leather, Goodyear Welt Dress Shoes, Half the Price: New from Thursday Boots
A new line of dress shoes from one of our favorite bootmakers.
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.
9 Menswear Myths Debunked
Like old wive's tales, these menswear myths have been passed down with good intentions, but we need to set the record straight.
I’ve Had A Beard Since I Was 18: How I Use My Beard to Shape My Face & Finally, A Solid Beard Trimmer
Our man Shane details his beard care routine and how he uses his beard to style his face.
Designer to Deal: Modern Spring
No matter your budget, you can look your best. We found over 20 frugal alternatives to get a modern style without the designer price tag.