Will Ferrell and Joel McHale Say What We’re All Thinking At Modern Art Museums
Two hilarious guys comment on dirty socks and a self-slamming piano.
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
13 Bulletproof Tricks for Finding Time for Your Side Hustle
You can’t make more hours in the day - but you can use them better.
The $29 Uniqlo Harrington Jacket
A frugal take on the $400 original.
Full Grain Leather, Goodyear Welt Dress Shoes, Half the Price: New from Thursday Boots
A new line of dress shoes from one of our favorite bootmakers.
What’s The Difference Between Eau de Toilette and Cologne?
Discover the science of scent, and how to apply your signature scent correctly.
Are Laser-Distressed Jeans Amazing, Or The Start Of The Robot Uprising?
Rips, fades, whiskers, and honey-combs designed by robotic lasers: Awesome or...inauthentic?
Win 1 of 3 Pairs of Wolverine 1,000 Mile Boots: Primer Wants To Thank You For 10 Amazing Years
To celebrate Primer's 10th birthday, we're giving away some of Andrew's favorite curated items each month. Up first: An impeccable example of American craftsmanship.
Update the Look: An Outfit from a 1931 Cagney Film Makes a Sharp Smart Casual Look for the Office
Proving some office style essentials can last 87 years.
Primer is 10 Years Old! A Personal Message from Andrew
Kicking off a fun year of giveaways, new features, and a few surprises.