Amazon Prime Day Is This Monday: Exclusive Leaks, Deals Available Now, and Details to Know
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
8 Mistakes 90% of Guys Make When They’re Doing Their Laundry
Pro-level laundry strategies we were never taught that save time – and your clothes.
Recreate This Room: Gray & White
Having an intentional apartment doesn't have to be hard or expensive. We've recreated this beautiful Scandinavian living room with affordable options.
What to Wear to Work When It’s Hot – A Complete Guide
Dressing well for work when it's hot can feel impossible. We’ve built summer work outfits to keep you cool for 5 scenarios you're likely to find yourself in, no matter your office dress code.
This G-SHOCK G-STEEL Watch is a Bluetooth Connected Tank Disguised as a Ferrari
Tough enough for special forces, sharp enough for secret agents.
Designer to Deal: Summer Sunglasses Update
Budget-friendly picks for the five iconic sunglasses styles you should rock this summer.
How to Stop Droopy Unbuttoned Collars + Other Genius Fixes to Annoying Style Problems
The best inventions affordably solve annoying, everyday problems. We're kicking ourselves that we didn't come up with them.
It’s The Reader Getup, Brought To You By Primer Fan Devon Welch
Showing off the style of the Primer community!
Enter to Win 1 of 5 Pairs of AO Square Frame Aviators for Primer’s 10th Anniversary!
Built for military aviators and NASA astronauts and now we’re giving away 5 pairs!