Primer: Affordable Men's Style, Self-Improvement, & Lifestyle

Your Picks: 11 Products Primer Readers Love

Tested and vetted.

Break out of your business casual rut without breaking the rules.

For many of us, summer 2020 means casual and comfortable. This laidback wardrobe is interchangeable and intentional.

Great style doesn't require a lot of money. But – it can take some extra effort to find quality gear on a budget. That's where Primer comes in.

Button up: Men have about a dozen types of shirt collars to choose from, each with their own advantages and considerations. We break them down.

Because, “Hey, why don’t we have a picnic at the lake this afternoon?” is a heckuva lot more exciting for your partner than, "Picnic next week?”

A quick overview of 8 great print patterns for adding “visual texture” to your home decor.

Doing nothing changes nothing.

A few key lessons we can learn from.