The Best Watch Brands by Price: A Horological Hierarchy
From $30 to $30,000, find the best watch brand for your budget.
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Free DIY Valentine Gift – Heart Printable: Make This Heart Shaped Map Print!
A sentimental DIY Valentine's Day gift idea, regardless of what stage your relationship is in.
Live Action Getup: Remixing 4 Other Outfits to Create a New One
Pulling together what you've already got.
High/Low: Stylish Home Decor Pieces and Their Budget Alternatives
Whether you want to splurge or you’re looking for unique finds on a budget, there’s something in here for you.
How to Use The Eisenhower Matrix to Get What You Want Faster
A tool for deciding anything for the man trying to do everything.
13 Awesome Valentine’s Day Gift Ideas From Smaller Indie Brands
Celebrate your one-of-a-kind partner and think outside the (heart-shaped) box.
Horween Leather: What It Is and Why You Should Care
There’s leather, and there’s great leather: Horween makes the latter.
Casual Outfit: Shirt Jacket and Chinos
Great style, no fuss.
Did JFK Kill the Men’s Hat at His Inauguration 60 Years Ago?
Legend has it that JFK single-handedly killed the hat industry by being the first President not to wear a hat to his inauguration. We investigate.