13 Awesome Valentine’s Day Gift Ideas From Smaller Indie Brands
Celebrate your one-of-a-kind partner and think outside the (heart-shaped) box.
-
Subscribe
Join 30,000 other guys just like you. Primer is proudly spam free, Unsubscribe at any time.
The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
Horween Leather: What It Is and Why You Should Care
There’s leather, and there’s great leather: Horween makes the latter.
Casual Outfit: Shirt Jacket and Chinos
Great style, no fuss.
Did JFK Kill the Men’s Hat at His Inauguration 60 Years Ago?
Legend has it that JFK single-handedly killed the hat industry by being the first President not to wear a hat to his inauguration. We investigate.
Preparing for Fatherhood: 21 Things We Don’t Teach Men About Having a Baby
Go beyond the bland advice offered by friends and blogs to discover what it’s really like to have a baby and get pro tips for preparing to make it the best it can be.
15 Life Skills Everyone Should (Actually) Know
These skills will change your life – yet somehow we're never formally taught them. That changes now.
Live Action Getup: Classic in Any Era
Even this weird one.
Winter is Officially Here: It’s Time for a Wool Blanket + 6 Picks
You only need one, but you might buy a few.
14 Waterproof Boot Picks For Winter’s Worst Snow, Slush, and Rain
Waterproof boots are more functional and stylish than ever before.