Primer: Affordable Men's Style, Self-Improvement, & Lifestyle

What the Heck is a Roth IRA?

When you finally start pulling in some money, investing in your retirement may seem like the last thing you want to put it towards. Having a lot of confusing choices like 401(k), Traditional IRA, 403... [more]

17 Free Inspirational iPhone Backgrounds

We could all use some encouragement now and again, and if you're anything like us, the frequency that we check our phones has become nothing short of a bad habit. Primer has killed two birds with one ... [more]

9 Reasons Owning a Dog Will Make You A Better Man

There's a reason dogs are known as man's best friend, and it's not because we both love bacon and playing catch. Taking on the responsibility of owning a hound is a big step, but one that nets you a ... [more]

The Secret to Having a Commanding Presence

You know him when you see him - he's the guy everyone notices when he takes his first three steps into a room. A natural leader. Is it witchcraft, or perhaps just a combination of simple body ... [more]

Men You Wish You Were: Major Richard Winters

Every month Primer is recognizing a different individual for their accomplishments, cultural significance, and general awesomeness. This month: Major Richard Winters.

The Dakota Mid-Lace by Frye: Primer Approved

A company doesn't stay in business for 147 years without turning out a timeless, quality product that always stays in style. We discover why everyone from 60's college students to Union Soldiers and ... [more]

Don Draper’s Sunglasses

Mad Men's Don Draper may not be an all-around upstanding guy, but he certainly has style.

Even The Lone Ranger Had Tonto: What is a Men’s Group and Why Should You Care?

Too often in the pursuit of being macho we men think we must stand solitary against the challenges of life, only making things more difficult and proving ourselves fools. Don't go it alone, build ... [more]

7 Tips for Dealing with a Job Nobody Understands

Deciding to go for the job you've always wanted will get group reactions of "Great for you!" in college, but once you're in the work force the encouragement fades to "When are you going to get a real ... [more]