Primer: Affordable Men's Style, Self-Improvement, & Lifestyle

A Guide to Middle-Shelf Liquor

If you're like us, you're in an awkward in-between when it comes to ordering drinks at a bar: you make enough money that you don't want to order a "rail drink" but you're too frugal to order something... [more]

3 Visual Tricks That Will Instantly Make People Think You’re More Confident

The funny thing about confidence is that it's only a feeling -- meaning people only know that you're not feeling confident if you SHOW them you're not feeling confident. Take control of these three ... [more]

Bring the Party to Your Holiday Get-Together with Spiked Caramel Cider

Since you no longer sit at the kiddy table during Thanksgiving, you can't just show up empty handed. Avoid the difficult (baking!) and the stale (more casseroles!) and spice things up with a delicious... [more]

Your Gray Suit’s New Brown Shoes

Break away from the everyday and pair your slick gray suit (you took our advice, didn't you?) with a classic pair of brown shoes for a traditional look that stands out in today's black shoe kind of ... [more]

The Guy’s Guide to Shopping – How to Get What You Want, At the Price You Want.

If the thought of clothes shopping sends a shiver down your spine, you're either doing it wrong or doing it with women - which means you're doing it wrong. To wash the bad taste of "shopping trips" ... [more]

Don Draper, Canadian Club, & The Godfather of Whisky

We sit down with the Godfather of Whisky and talk the Mad Men drink of choice - because if you can't be Don Draper, you can at least drink like him.

Easy Guidelines for A Can’t-Fail First Date Getup

Congratulations on getting a date, job well done, sir. But your mission is far from accomplished. Your next potential stumbling block is that age-old question: What’s appropriate to wear? Relax, you... [more]

The 10 Minute Handyman: How to Fix a Stripped Hole

When faced with a minor home repair, the man lacking confidence does one of two things: ignores it or calls a repair man. Instead, earn a few man points by doing simple home repairs yourself. Here, we... [more]

The Weekend Bag: Primer Approved

If you decide to go on a last minute weekend trip the question becomes not 'what should I pack?' but 'what should I pack in?'. A suitcase is excessively big and bulky, and a book bag is too small and ... [more]