Primer: Affordable Men's Style, Self-Improvement, & Lifestyle

Primer’s Visual Guide to Understanding Common Suit Features

Buying a suit isn't just deciding on a color. Learn the different options you'll be faced with and which to choose.

The infamous dress shoe explained.

Keep your collar tips under control with Wurkin Stiffs magnetic collar stays.

The essential cotton shirt every man should own.

Ready to try your hand at inventing your own drinks? Just remember these handy rules of thumb.

Fit isn't only important in your suit jackets and dress shirts; belts, ties, and shoes also need to fit properly so you look and feel your best.

Fact: Most men don't wear a proper fitting suit jacket. Too big here, too small there. We'll help you get it right.

Pants act as an anchor for your style, swapping one pair for another can completely change the image you convey. Make sure they fit their best.

Covering almost a half of your body, the fit of your shirt is paramount for looking your best. We break it down from neck to waist.