Live Action Getup: The Black Denim Jacket
Can’t justify buying a (real) leather jacket? Don’t try to fake it with faux – go black denim.
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Google Teams Up With Levi’s To Create Smart Clothing That Connects To Your Phone – But Would You Buy It?
“Smart” augmentation of clothing has been promised for a while now (remember the RFID revolution that never quite happened?) but this denim jacket collaboration...
How a US Army Veteran Reinvented Underwear While Serving in Iraq
Has underwear design just taken it’s first huge leap since 1947?
Fall Getup Week: Away for the Weekend
Boot up, grab a bag, and go.
Tom Cruise’s Sunglasses in American Made
Get the look of Barry Seal with these classic shades.
The $40 Waxed Canvas and Leather Weekender Duffel Bag
A fully-featured bag perfect as a weekender, duffel, gym bag, and more.
Starting Time: Building an Outfit Around a NASA-Inspired Timex Chrono
Our new outfit series where the watch comes first.
Your Socks Say More About You Than You Realize: Don’t Blow It
When they say the devil is in the details, this is what they mean. + 20% Primer-exclusive deal.
Target’s New Men’s Line Goodfellow & Co.: Fitting Room First Impressions
Target's new men's line is out – so how did they do?