Live Action Getup: What to Wear to an Evening Brewery Tour
Cool, comfortable, and (smart) casual takes a night out.
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3 Short Sleeve Button-Ups That Inspire Confidence And Keep You Dry…Just In Time For Summer
Why don't they make shirts for the heat of summer out of the performance technology we rely on when we work out? Turns out, they do.
The Getup: How Do You Pull Off Smart Casual…With Shorts?
Just when you thought you had finally perfected Smart Casual, along comes summer to throw you off your game. Luckily, we’ve got a Getup for that.
The Best Father’s Day Gift is a Project You Can Do Together: 13 Simple Ideas!
This Father’s Day, ditch the ties.
Rethink Your Swim Trunks: 14 Swimsuits You’ll Want to Wear In and Out of Water
Your guide for what to look for in a stylish bathing suit this summer.
Video – 5 Years Later: Chippewa Boots Follow-up Review
We revisit an American-made pair of boots now that they've been used for 5 years.
12 Upgrades I Always Pack for a Trip or Vacation
Tips, tricks, and products to make your travel easier and more stylish from Primer’s very own travel ninja.
The Surprising Essential for Spring You Never Expected + 7 Outfits That Prove It
There's a simple and affordable pick that'll make dressing great super easy – and you never saw it coming.
There’s No Shame in Being a Jeans & T-Shirt Guy: Here’s How to Do It Intentionally
For rebels with or without a cause, this isn’t just a look. It’s a way of life.