When you start with a strong foundation, creating new outfits is a breeze. Here we start with a chambray shirt and light gray denim and create a limitless number of outfits.
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The Secret Manual to
Affordable style, self-development, how-tos, and apartment DIY
for the Self-made Man
The Outfit for When You’re Done With Winter But Winter Isn’t Done With You
The colors are already thinking about spring. The coat is making sure you don't freeze before it gets here.
A Comprehensive Guide to Watch Straps
A complete visual glossary to the other half of a watch's appearance.
5 Thoughtful Valentine’s Day Add-ons You Can Get in Time
An anniversary honors the commitment. February 14 honors the spark. If you’re doing dinner, staying in, ordering takeout, or simply sitting on the couch in sweatpants, here are a few last-minute ... [more]
I Have Over 50 Plants in my LA Apartment, So I Put Together a Quick and Simple Plant Guide
Plants bring your home to life – here's how to, you know, not kill them.
The Best Places to Get an Old Fashioned in 47 Cities According to Primer Readers
No matter where you find yourself, you can have a great drink in a place with a great vibe. This classic whiskey cocktail is simple–yet tricky to get right. So I asked the Primer community to ... [more]
A Dozen Life-changing Skills and How to Learn Them
Traditional men's magazines are full of “required” man-skills like felling a tree or leaping from a moving car. We think it’d be better to learn some skills that could actually better our lives ... [more]
The Only 4 Ways to Tie a Scarf You’ll Ever Need
Skip the long lists of impractical ways to wear a scarf, these 4 can handle anywhere you need to go.
Rare Buck Mason Sale, Plus the Best Winter Deals You Can Still Wear Now
An unusually good moment to buy pieces you’d normally hesitate on, while they still have plenty of life left this season.
High/Low Outfit: Hibernation
Stay home, stay warm, stay safe, stay cozy, stay presentable.
Begin Again: How I FINALLY Re-Became a Gym Person Last Year at 41
The simple and easy idea that finally worked.
Begin Again: 50 Short-Term Goal Examples You Can Actually Commit To That Will Change Your Life
A step-by-step guide for making, achieving, and tracking better goals, plus 50 examples to get you going.
Begin Again: How To Finally Find Time For What Matters With Backwards Planning
The trick to hacking time to get what's actually important to you.